Web Consulting
Direction before code.
A strategic partner for your product journey — from architecture reviews to technology roadmaps. I sit with your team, listen hard, and turn a fuzzy brief into a plan you can actually ship.
Freelance craft, shipped in weeks
I work with founders, agencies, and in-house teams that need a senior pair of hands — someone who can consult on Monday, ship on Tuesday, and explain it to the board on Wednesday.
Seven ways I can plug into your team. Mix and match — most projects use two or three.
Direction before code.
A strategic partner for your product journey — from architecture reviews to technology roadmaps. I sit with your team, listen hard, and turn a fuzzy brief into a plan you can actually ship.
Interfaces that feel inevitable.
Bespoke websites and web apps built from the pixel up. Clean layouts, accessible typography, and micro-interactions that make every click feel considered — never gimmicky.
Enterprise CMS, without the sludge.
Custom modules, headless Drupal, migrations from legacy 7 or 9 to modern 10/11. Deep in the render pipeline, the entity API, and the Config Management system — so your editors keep their sanity.
Fast, focused, and stateful.
Reactive interfaces with Next.js, Astro, and Vite. Hooks, suspense, server components, and the kind of state management that a junior dev can actually pick up on day two.
One brain, whole stack.
Node, Deno, Python, Postgres, Supabase — end to end. From the auth flow to the invoice PDF, I own the full loop and keep every layer accountable to the same shipping date.
Boring deploys are good deploys.
CI/CD pipelines, containerised workloads, edge functions, and observability that answers questions at 3 AM. Netlify, Vercel, AWS, Docker — with cost dashboards you can actually read.
Language models, wired to your data.
Retrieval-augmented generation, agentic workflows, and quiet automations that replace whole spreadsheets. FastAPI backends, embeddings pipelines, and evals that keep the model honest.
Four steps, no theatrics. The whole point is to stay out of your way while making your project unmistakably better.
A conversation, not a questionnaire. We map what you actually need shipped.
A short written plan with scope, budget, and the first working milestone.
Weekly demos over polished slides. You see progress the moment it exists.
Docs, a walkthrough, and the option to stay on retainer for whatever comes next.
Send a few sentences about what you're building. I'll reply within one working day with a clear yes, no, or "let's talk".
xialei@xialei.com